About

Proyects

About

Proyects

About

Proyects

Kapalak

Visual Identity

2024

Kapalak

Visual Identity

2024

Kapalak

Visual Identity

2024

Name

About the project

In OSMOS, I had the pleasure of working on the branding for an indoor cycling brand that came to life from the naming we created: Kapalak, which means "Butterfly" in another language. From this starting point, I began to explore concepts revolving around the idea of transformation and constant movement, just as butterflies do. This exploration led me to the design of the brand's isotype, where the butterfly turns into two mirrored letter K's, representing transformation and duality. To capture movement, I created a texture that evokes the sensation of wind, adding dynamism to the brand. The final result is a brand that goes beyond the static, being modern, inspiring, and evocative of constant transformation.

Name
Name
Name
Name
Name
Name
Name
Name
Name
Name
Name
Name

2024 Uriel Urbina Portfolio

5:21:31 PM

2024 Uriel Urbina Portfolio

5:21:31 PM

2024 Uriel Urbina Portfolio

5:21:31 PM