At the OSMOS agency, I worked on a unique project that challenged conventional boundaries. We faced an innovative product, CBD, and the client's unique vision for its identity. My goal was to create a brand that reflected modernity and closeness, conveying confidence to those entering the world of CBD for the first time, while feeling familiar to those already part of this market. The result is a fresh and friendly identity that adapts to newcomers and product connoisseurs alike.