About

Proyects

About

Proyects

About

Proyects

Finlex

Branding

2021

Finlex

Branding

2021

Finlex

Branding

2021

Name

About the project

Finlex represents the vision of a lawyer seeking to expand their reach through an innovative platform that makes their services more accessible. In order to connect with a young audience and convey a strong sense of trust, it was crucial to develop a modern and attractive identity. Additionally, the client wanted the identity to abstractly reflect the essence of their services. To achieve this, I created an icon that symbolizes an exchange; when observed with imagination, the letters "X" become two intertwined hands. The "X" is not only the most distinctive letter in the name, but also the one that resonates most strongly. This combination of elements offers a powerful and memorable visual representation of the brand.

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2024 Uriel Urbina Portfolio

5:21:31 PM

2024 Uriel Urbina Portfolio

5:21:31 PM

2024 Uriel Urbina Portfolio

5:21:31 PM